In terms of marketing strategies, small business owners usually focus on advertising, direct mail, web sites, referrals or blogs. But with so much competition out there, it's important to go a step further and highlight what differentiates your business from the rest. How? With your unique ingredients. Essentially, your "unique ingredients" are your greatest marketing tools. So taking the time to figure out that extra sizzle that brings your audience back time and time again, can easily set you apart from the masses.
cupcakesandcardigans.blogspot.com So how can you discover those unique and tasty qualities that will outshine your competition?
Simple. Ask yourself some questions.....
• What do your best clients need that they aren't getting in your industry? (by the way.......really ask them)
• What do your competitors do that you could do better?
• What don't your competitors offer?
The answers to these questions will lead you in the right direction, but make sure that once you've found your main attraction, say it loud and say it proud! It’s not easy to be different, so when you have something that no one else is doing or that you can do better, make sure everyone knows about it. Center your advertising, your promotions and any campaigns around your unique and tasty ingredients. Your ideal clients will be sure to bite!
Simple. Ask yourself some questions.....
• What do your best clients need that they aren't getting in your industry? (by the way.......really ask them)
• What do your competitors do that you could do better?
• What don't your competitors offer?
The answers to these questions will lead you in the right direction, but make sure that once you've found your main attraction, say it loud and say it proud! It’s not easy to be different, so when you have something that no one else is doing or that you can do better, make sure everyone knows about it. Center your advertising, your promotions and any campaigns around your unique and tasty ingredients. Your ideal clients will be sure to bite!
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