So many entrepreneurs make the mistake of trying to be everything to everyone. What they don't realize is that trying to please the masses can sometimes confuse your ultimate client, devalue your business and eventually run your company into the ground. It's like having that friend who always molds themselves into whoever they are talking to. It's that YES person without any personal opinions who eventually you realize you may not know at all.
Loyalty comes from relationships that are real and the truth is, if you are being "real" you probably won't appeal to everyone. But that's not necessarily a bad thing.
If you spend less time trying to appease everyone and more time pleasing your niche, you'll most likely develop some die hards, also known as your 1%. Your one percenters are your ultimate clients. Those super fans that will go the extra mile. Those passionate audience members that will rock on with you through it all. They will tell the world just how fabulous you are and their loyalty will never falter.
So who is your 1%?
Sure, 1% may seem small, but in a world of billions, that 1% isn't too shabby.
So serve authentically to those in your corner and establish a trust that never fails. Give your company the success it deserves. Be "real."
Your one percenters will stick.
If you spend less time trying to appease everyone and more time pleasing your niche, you'll most likely develop some die hards, also known as your 1%. Your one percenters are your ultimate clients. Those super fans that will go the extra mile. Those passionate audience members that will rock on with you through it all. They will tell the world just how fabulous you are and their loyalty will never falter.
So who is your 1%?
Sure, 1% may seem small, but in a world of billions, that 1% isn't too shabby.
So serve authentically to those in your corner and establish a trust that never fails. Give your company the success it deserves. Be "real."
Your one percenters will stick.
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