As you throw your noodles, having a great sauce to go along with it can be invaluable. After all, as the competition for customers becomes more difficult, the sauce can literally make or break you. So what is this "sauce?"
Your Brand Identity.
It's important to spend time building and defining your brand. After all, a solid and clear brand identity attracts the right clients and acts as the core piece to your marketing materials. Unfortunately, many business owners and noodle throwers make the mistake of overlooking one of the key ingredients to creating a successful brand. So what is this key ingredient?
The Company Logo.
A company logo is a first impression of your brand identity or that yummy sauce. A great logo embodies everything about your organization, encapsulates your values and persona, tells a story in seconds and connects to your ideal clients. But one additional little nugget I like to add to the list that makes a logo great and RIGHT for your company, is YOU.
After all, your company stems from YOU, the "soul" of your business. YOU started the company. YOU recognized a need and fulfilled that need. YOU have an emotional connection to your clients because YOU are your ideal client. Starting a business is usually personal and that's why your logo, or what I like to call your symbol, should connect to you as well as your company.
A company logo is a first impression of your brand identity or that yummy sauce. A great logo embodies everything about your organization, encapsulates your values and persona, tells a story in seconds and connects to your ideal clients. But one additional little nugget I like to add to the list that makes a logo great and RIGHT for your company, is YOU.
After all, your company stems from YOU, the "soul" of your business. YOU started the company. YOU recognized a need and fulfilled that need. YOU have an emotional connection to your clients because YOU are your ideal client. Starting a business is usually personal and that's why your logo, or what I like to call your symbol, should connect to you as well as your company.
So when defining your brand identity or adding that yummy sauce to your noodle, don't skip out on the RIGHT symbol or the "soul" of your company. It can be your greatest asset and the foundational piece that drives your marketing and connects you to your ideal clients.
RSS Feed
