When done well, a tagline can serve as the unforgettable brand byte that hangs out in your memory after the ad has faded. No other aspect of your company has the capacity to express as much memorable, emotional stuff about the brand with just one line. So let's face it, a great tagline is not something to overlook.
Coming up with a tagline, let alone a great one, can be one of the most difficult aspects to creating your brand. More often than not, many business owners get it wrong by focusing on what their product or service is, rather than what it offers. Here are three easy steps that will help you create a great tagline.
BE CLEAR WITH YOUR MISSION.
A mission statement is your company purpose and reason for existence. It can help guide the actions and decisions of your organization and clarify your goals. As you read over your mission statement, take note of your overall company message and think about how you can convey that in your tagline.
ASK YOURSELF, "WHAT ARE THE BENEFITS?"
The benefits a prospective client receives from your product or service are very important. Why? Because people always want something and want to know what's in it for them. By adding the benefits to your tagline, you are attracting their attention right away.
SHOW OFF YOUR PERSONALITY
Now that you have your mission and your benefits, it's time to add some branding. Whether you know it or not, your company has a personality. So show off your stuff with a little taste of your business’s brand in your tagline. How? The easiest way is to choose an adjective that encompasses your business image.
Discovering my own tagline was a grueling task for me. So instead, I just skipped it hoping that one day it would come. Working with other business owners helped me to understand the importance of a tagline and after taking each of these steps with my own clients, I finally found my own.
BE CLEAR WITH YOUR MISSION.
A mission statement is your company purpose and reason for existence. It can help guide the actions and decisions of your organization and clarify your goals. As you read over your mission statement, take note of your overall company message and think about how you can convey that in your tagline.
ASK YOURSELF, "WHAT ARE THE BENEFITS?"
The benefits a prospective client receives from your product or service are very important. Why? Because people always want something and want to know what's in it for them. By adding the benefits to your tagline, you are attracting their attention right away.
SHOW OFF YOUR PERSONALITY
Now that you have your mission and your benefits, it's time to add some branding. Whether you know it or not, your company has a personality. So show off your stuff with a little taste of your business’s brand in your tagline. How? The easiest way is to choose an adjective that encompasses your business image.
Discovering my own tagline was a grueling task for me. So instead, I just skipped it hoping that one day it would come. Working with other business owners helped me to understand the importance of a tagline and after taking each of these steps with my own clients, I finally found my own.