Many entrepreneurs spend a significant amount of time determining how they want their ideal clients to feel when they receive their product or experience their service. What most company owners fail to see is that a clients journey usually happens long before they even touch or see the product. A client's course starts at the very beginning. The visual introduction. The logo. So why is it so important to make a good first impression with your logo? Because clearly connecting clients to your logo will have them choosing you over the competition.
Think about the many times you’ve searched for something on Google. Let’s say you’re looking for a yoga studio near you. You’ve found five studios that offer the type of yoga you want. They are all the same distance from your house. Which one are you going to call first?
The Yoga Studio with the logo that........
• Has an aesthetic appeal.
• Looks professional.
• Connects to you on an emotional level.
The Yoga Studio with the logo that........
• Has an aesthetic appeal.
• Looks professional.
• Connects to you on an emotional level.
So don't forget to start at beginning with prospect clients and take the time to choose a great first impression. After all, the journey begins with your logo.
Need a logo? Sugar Butter Designs
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