When you decide to take the plunge and invest in your business logo, it can sometimes feel overwhelming when you don’t know where to start or know what you want. When I first start designing a logo for a client, I like to ask a lot of questions even before the design process begins. So if you are struggling with knowing what you want or don't know how to communicate it to your designer, here are the top 5 QUESTIONS that are sure to give your designer and you a head start.
1 • Why did you start your business?
2 • What does your company name represent?
3 • What is a symbol that you are most drawn towards personally and why?
4 • What are you most connected to on a personal level?
5 • What keeps you grounded?
Answering these simple questions takes a logo from generic to authentic, deeply connected and purposeful. They may help you discover things you never expected but also they allow your designer to know more about you as a business owner, as a human being and most importantly how your company fits into the equation.
So if you don't know where to start or how to communicate what you want, start by answering these questions. Creative doors are bound to open for you and your designer.
2 • What does your company name represent?
3 • What is a symbol that you are most drawn towards personally and why?
4 • What are you most connected to on a personal level?
5 • What keeps you grounded?
Answering these simple questions takes a logo from generic to authentic, deeply connected and purposeful. They may help you discover things you never expected but also they allow your designer to know more about you as a business owner, as a human being and most importantly how your company fits into the equation.
So if you don't know where to start or how to communicate what you want, start by answering these questions. Creative doors are bound to open for you and your designer.
Check out Sugar Butter Designs
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