So you need a brand name. A name that conveys your company's expertise, worth and uniqueness. A name that rolls off the tongue, feels and looks just right. A name that is memorable and connects with your ideal clients. It should be so simple and yet, naming a brand can be one of the hardest aspects of starting your business. So why is a brand name so important?
Your brand name introduces your company to your ideal clients as well as acts as the basis to all other marketing efforts. When customers see or hear your brand name, their response will begin to define your brand.
What makes a good brand name?
• Connects with customers on an emotional level.
• Identifies the product or service you’ve created.
• Differentiates you from the competition.
• Helps clients remember your brand.
• Gives clients the solution to their problems.
What makes a bad brand name?
• Creates little to no interest among your target audience.
• Can be misleading about how great your product or service is.
The right brand name is the foundation that allows for relevant marketing messaging. From there, the only way is up as you add a great logo, packaging design, copy, and a website.
What makes a good brand name?
• Connects with customers on an emotional level.
• Identifies the product or service you’ve created.
• Differentiates you from the competition.
• Helps clients remember your brand.
• Gives clients the solution to their problems.
What makes a bad brand name?
• Creates little to no interest among your target audience.
• Can be misleading about how great your product or service is.
The right brand name is the foundation that allows for relevant marketing messaging. From there, the only way is up as you add a great logo, packaging design, copy, and a website.
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