Let's talk about the business card. That little piece of paper that connects you to your prospect clients even after you've said your goodbyes. That take away that represents you and your business and hopefully makes it to the "DO NOT TOSS" pile. Yes, although tiny and wallet size, the business card can make a BIG impact on your business without you even uttering a word.
Unfortunately, many entrepreneurs make the tragic mistake of only "needing" a basic card until their business takes off. But when done right, a business card can literally speak volumes for you and your brand. Truthfully, it's very difficult to gain support from people you don't know when you are first growing your business. That's why your first impression needs to hold their interest. And that first impression usually comes in the form of a business card.
What Makes An Impressive Business Card?
One very common misconception is that a business card has to be expensive in order to be good. Well, that's just plain wrong. The quality alone will make a statement about you and your business, but that still doesn't mean it has to cost you. What makes a memorable business card is originality. That means skip the online business card templates because most likely, your prospect client has seen it before. You and your company are unique, so make sure you are representing yourself correctly.
Three Ways To Create A Unique Business Card.....
• Connect To The Image.........If you don't have an original logo yet, find a photograph that speaks to you and connects with the feel and mission of your business.
• Inspiration At Home.........If your business brand has a fun or earthy sensibility, take your favorite art from your kid's collection and have your local print shop make it happen.
• From You........If your business is essentially YOU, take some fun shots oozing with personality and put them on your card.
Bottom line, you don't need to get fancy, you just need to get inspired to be uniquely you!
One very common misconception is that a business card has to be expensive in order to be good. Well, that's just plain wrong. The quality alone will make a statement about you and your business, but that still doesn't mean it has to cost you. What makes a memorable business card is originality. That means skip the online business card templates because most likely, your prospect client has seen it before. You and your company are unique, so make sure you are representing yourself correctly.
Three Ways To Create A Unique Business Card.....
• Connect To The Image.........If you don't have an original logo yet, find a photograph that speaks to you and connects with the feel and mission of your business.
• Inspiration At Home.........If your business brand has a fun or earthy sensibility, take your favorite art from your kid's collection and have your local print shop make it happen.
• From You........If your business is essentially YOU, take some fun shots oozing with personality and put them on your card.
Bottom line, you don't need to get fancy, you just need to get inspired to be uniquely you!
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